Tuesday, July 3, 2007

Kya Hua Tera Vada

Yes.. I'm back after a longer break than I had intended to.. but hey things get tough sometimes .. these are perilous times when one has to work with more efficiency and more concentration.. and I deliver each time, however these are times when u can't really expect the other party to do the same... Isn't it a simple.. just do ur duty the way it should be done.. with a dash of dedication and a pinch of efficiency.. alas no one believes its simple any more.. "Hmm I will do it.. but later", "Ya.. i started to do ur stuff but something else came along.. " This is all one hears.. Can't I please reverse time.. esp back to a couple of generations back when Granpa would say something and it would get done in like minutes.. or for that matter even in dad's time.. right from the garage mechanic to the sabzi wala to his boss in the office.. all used to work with the same energy levels and the same consistency as he did.. and thing moved smoothly.. now there are road blocks and potholes.. and as a result nothing gets delivered on time.. and the quality is completly lost!

I keep remembering some tea ad when I was kid and was still in India, the ad went something like this.. the lady of the house does rounds, sees the mali etc. and scolds them this and that.. and is in hot mood, slumps down on a chair and says "Can't I find any consistency anywhere?" and then her husband sneaks a small cup of tea under her nose and she sniffs the same smell the same quality that has been there for years... the same tea! with the same consistency! Wow that was a brilliant ad... and look at the stuff being doled out on the name of creativity.. I love each of those dairy milk ads and even the coke ads.. but now.. the quality has really really dropped.. no consistency in creativity.. a couple of years back the friends who swore by me, think twice to drop by.. no consistency in relationships! I can cite many more such instances.. but whats the use.. its proven that the word "consistency" is endangered... and all it takes to recover is a little effort..